Every March, Women’s History Month invites a closer look at the leaders shaping industries in lasting ways. In cannabis, women are building brands, defining standards, and expanding the conversation around quality and access. At Zaza Green in Springfield, supporting women-owned cannabis brands means engaging with companies led by vision and long-term strategy.
Across the country, women in the cannabis industry are transforming cultivation, product innovation, and brand storytelling. These founders bring diverse backgrounds, from agriculture to executive leadership, applying that expertise to a rapidly maturing market.
Women-Owned Cannabis Brands to Try at Zaza Green
Zaza Green’s shelves reflect the growing influence of women shaping today’s cannabis market, carrying products from nationally recognized founders whose leadership sets the standard across multiple categories.
COAST Cannabis
Angela Brown co-founded COAST Cannabis with a wellness-forward mindset. The brand is known for cleanly formulated gummies designed around specific intentions, such as relaxation, recovery, and balance.
COAST Cannabis products prioritize ingredient transparency and approachable dosing, making them accessible to both new and seasoned consumers. The line focuses on predictable effects rather than novelty, which appeals to shoppers seeking reliability.
Wana Brands
Under CEO Nancy Whiteman, Wana Brands has become a dominant force in the edibles category. Wana’s gummies are widely recognized for dose accuracy and effect variety, offering options that range from uplifting to restorative. The brand’s disciplined manufacturing standards have helped it scale nationally without sacrificing precision.
Whiteman’s leadership represents a powerful example of executive influence within regulated markets. Wana’s presence at Zaza Green reflects a commitment to trusted formulation.
Your Highness
Co-founded and led by CEO Becky Rotramel, Your Highness brings a perspective that blends culture, creativity, and community, making its presence on shelves both meaningful and inspiring. The brand highlights curated offerings while championing women’s visibility within the space.
Their product collaborations and packaging reflect attention to identity as much as quality. Rotramel’s leadership extends beyond product lines into advocacy and community engagement. Your Highness brings a distinct voice to the modern dispensary.
Rove
Joanne Jacobson, co-founder and VP of Business Development at Rove, has helped scale one of the most recognized names in vaporization. Rove is known for its premium vape cartridges and consistent strain representation. The company prioritizes formulation accuracy and brand integrity across markets.
Jacobson’s executive leadership demonstrates how operational expertise drives national expansion. Rove’s availability at Zaza Green reflects ongoing demand for dependable performance.
High Hemp
Founded by Paola Fernandez, High Hemp centers plant-based alternatives rooted in sustainability. The company produces organic hemp wraps and related products crafted from non-GMO ingredients. Fernandez’s approach emphasizes accessibility, environmental awareness, and clean sourcing.
High Hemp appeals to consumers who value botanical integrity and minimal processing. The brand stands out for product design that considers long-term ecological impact and attracts customers seeking alternatives grounded in quality sourcing.
How to Support Women in Cannabis
Supporting women-owned cannabis brands goes beyond individual purchases.
Learning about founders and sharing trusted recommendations all help expand visibility.
Asking dispensary staff about women-led brands also shapes demand and restocking decisions. At Zaza Green, our team is always available to help customers find products that align with both personal preferences and shared values.
Shop With Purpose at Zaza Green
This Women’s History Month, consider cannabis as an opportunity to support leadership, craft, and progress. Explore women-owned cannabis brands at Zaza Green, located at 311 Page Blvd, Suite 2, in Springfield, or order online to browse a curated selection.
Choosing intentionally is a small act, but it contributes to a more inclusive and resilient cannabis industry.
